Investor Presentaiton
Global Branding of "Oi-Ocha"
Number of countries where "Oi Ocha" is sold increased from 35 to 40.
►Drink Sales Trend
FY2022 Actual
PITO EN
We Love Nature
In-Depth Marketing (Creating a Sales Mechanism)
in Each & Every Country Where We Operate
YoY +3%
NorthAmerica
(ten thousand cases)
■ASEAN Australia ■EastAsia and others
3.00
2.00
1.00
0.00
'15
'16
'17
'18
'19
'20
'21
►Tea Bags
ITO EN
FY2022 Actual
❖ITOEN
Green lea
NIVELA
ほうじ茶
Hejich
YoY +7%
SELAMAT HARI
PELANGGAN
NASIONAL
4 SEPTEMBER 2022
只
ITO EN
F21
Gym Sampling
Announcement on SNS
24
'22
'23 Est.
Indonesia
+93%
Largest in Southeast Asia
Subculture Event
Thailand
+11%
Sales in FY2022 (Compared to FY 2019 Results)
▸ Enhanced Advertising, Sampling & Experience
Unified Advertising on a Global Level with Strengthening of Advertising Activities
Rooted in Each & Every Country
Source: ITO EN, May to Apr / Sales Volume
►Expansion of "Oi Ocha" Product Lineup
Strengthening product lineups for each distribution channel
China
Green Tea with Matcha Green Tea
500ml
Green Tea 900ml New Product
Thailand
Green Tea 1L
New Product
United States
High-capacity TB for EC channel
Green Tea 40 tea bags,
Green Tea with Roasted Rice and Matcha 50 tea bags
New product
No.1 Japanese Green Tea
Full-Scale Exports in Europe and the Middle East With a Strong Response
►Before COVID-19, Sales Comparison. (Compared to FY 2019 Results)
SITO EN
O
ITO EN
茶
Copyright (C) All Rights Reserved. ITO EN, LTD.
40
ITO EN
おお茶
Oi Ocha
Green Tea
ITO EN
Premium
JAPANESE MATCHA
GENMAICHA
お・・お茶
50 Tea Bags/0/115
Europe
+97%
UAE
+72%
After COVID Overseas Strategy
Aiming for 10 million cases of drinks
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