TATA CONSUMER PRODUCTS Earnings Update
Canada
PICK HERE IS LEVE
Tetley
GREEN
tea
Tetley
IMMUNE
Tetley
ANTIOX
Tetley
Tetley
turmeric
echinacea
Tetley emerged as the Most
Trusted Brand for 8th consecutive
year
teapige
teapigs
teapig
How one your
hot cross beins at t
COV
9
700
soniasid
afoodlees
@modernmixvan
13.1k followers
7k followers
7.9k followers
@northern style
50.1k followers
afood.diva
20.3k followers
@mylittlesecrets ca
25.3k followers
adineandfash
@armsonadventures
35.2k followers
4.3k followers
Executed influencer campaign of teapigs along with cross-promotion with
COBS bread - resulting in 1.3 million impressions
TATA CONSUMER PRODUCTS
-7%
FY22 Revenue
Growth^
-9%
FY22 Revenue
growth in Specialty
tea^
27.8%
•
Performance commentary
Revenue for the quarter declined
1% (constant currency) on a high
base (6% growth in Q4FY21).
Revenue declined 7% (constant
currency) in FY22 due to pantry up-
stocking that led to 15% growth
(constant currency) in FY21.
Tea category in Canada is seeing a
decline YoY, lapping an extremely
strong base of COVID induced in-
home consumption
Other updates
Launched our D2C website
•
Tetley Supers range continued to
register strong performance during
the quarter.
During the year, the ecommerce
channel performed well and
delivered double digit growth.
Continued with the integrated
media campaign for Super Teas in
Fall/Winters to build trial and
awareness
*Market share
^ Constant Currency
Source: *Nielsen - Value share, Moving Annual Total (MAT) basis - Mar'22
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