Investor Presentaiton

THE COCA-COLA SYSTEM IS A UNIQUE MODEL WHICH CONTINUES TO ADAPT Coca-Cola SUPERIOR EXECUTION AND STRONG BOTTLING PARTNERS UNDERSTANDING CONSUMER TRENDS AND ONE BRAND STRATEGY DYNAMIC BRAND PORTFOLIO 20 Billion-Dollar Brands We Have a Set of Strong Assets to Build From GREAT MARKETING SUPERIOR EXECUTION 24 Million Customer Outlets Quality #1 in NARTD, Sparkling & Still Quantity Strategy ⚫-250 Bottling Partners 500+ Brands 16 Million Cold We Are Transforming the Company and System >Building STRONG BRANDS >Driving CUSTOMER VALUE >Leading Our FRANCHISE SYSTEM Drink Assets We Also Recognize that Consumer Preferences and Trends Are Shifting... Personalization Control Sugar Natural Choice Artificiality 90 CAGNY 2016 Cool Supported by a More Effective and Efficient "One Brand" Strategy லாடு Coca-Cola STRONG BOTTLING PARTNERS WITH... Belief in Collaborative Franchise Model Vision for Passion for Long-Term Value Creation People and Execution CCA COCA-COLA AMATIL Source: The Coca-Cola Company Presentation September 2016 || Coca-Cola Core Features One Brand STRATEGY & One Brand Several IDENTITY + VARIANTS Shared Product Benefits Shared Brand Shared Iconography Coca-Cola Values CAGNY 2016 Coca-Coll Coca-Cola Amatil Investor Presentation 8

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