Investor Presentation
Manufacturing and Distribution Platform
Consumer centric go-to-market strategy
Pan India manufacturing platform to cater to customer needs
Strategically located manufacturing
units in two of the largest sugarcane
producing states
Contract Bottling Units (28)
Own Bottling Units (5)
Distilleries (5)
Printing Unit (1)
Investor Presentation | November 2020
Radico
RADICO KILAITAN LTD.
Location
Distilleries Molasses
Grain
Malt
Total
Capacity (million litres)
Rampur
3
75.0
27.0
7.5
109.5
Aurangabad
2
40.0
15.0
0.0
55.0
Total
5
115.0
42.0
7.5
164.5
Robust region wise and channel wise sales and distribution
network
ā
Sells through over 75,000 retail outlets and over 8,000 on premise
outlets
Apart from wholesalers, a total of around 350 employees divided into
four zones, each headed by regional profit center head
Responsible for sales planning, production planning, sale monitoring
and market share analysis
Supported by regional marketing services head for implementing
various marketing and trade promotion schemes
00
8View entire presentation