Investor Presentaiton

2 Our Top-Line Performance in Context of the Macro Environment CPI Inflation² (y-o-y) Detsky Mir Total Sales¹ (y-o-y growth) 26,8% Detsky Mir LFL Sales1 (y-o-y growth) 21,4% 11,2% 19,8% 19,8% 7,2% 6,1% 4,8% Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 Q2 2017 2017 Q3 2017 Q4 2017 CBR target inflation rate of 4% 4,6% 4,2% 3,4% 2,6% Real Disposable Income (y-o-y) (0,6%) (1,3%) (1,8%) (2,9%) Q1 2017 Q2 2017 Q3 Q4 Q1 Q2 Q3 2017 2017 2017 2017 2017 Q4 2017 Source: CBR, Rosstat, Ipsos Comcon 1 Based on unaudited consolidated financial statements 2 Calculated as average for the respective three months Detsky Mir RETAIL CHAIN Children's Goods Market Market growth of ~1% yoy (nominal terms) in 2017

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