Third Generation Investment Promotion

UNCTAD Third Generation Investment Promotion INVESTOR TARGETING The Timing & Mix The five stages of industrial purchases: awareness, interest, evaluation, trial, and adoption ➤ Image Building leads Investment Generation (creating awareness & interest) ➤ Investor Servicing and Policy Advocacy may parallel Image Building as supporting activities that improve the product (Investment Climate) ➤ Resource constraint is affecting priorities & inhibiting the use of direct "sales", PR and advertising consulting ASIT

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