Saga's Superbrand Strategy
SAGA MEDIA
HOW WE WILL CREATE VALUE
Capital-light, predictable, digital revenue delivered through incredible technology and
driven by unmatched data
TSAGA
Online ads
Standard display
units charged at
CPM
• Volume of
audience key
driver
• Identified audience
will increase yield
• Creative solutions
e.g. site takeovers,
advertorials for
higher yield
Newsletter
⚫ Display units sold
on newsletter
• Sponsored
advertorial
newsletters
Drives affiliate
revenue
• Sales of Saga
products
Affiliate
• Commission-based
revenue from
completed
transaction of
product or service
recommended by
Saga
• Commission either
through CPA
(most common),
CPC, or CPL
Brand
• Sales of
logo/award to
product or
service that
wishes to carry
Saga
endorsement
⚫ Content also
syndicated to
other outlets for
rev share
Events
⚫ Ticket sales
⚫ Exhibitor revenue
for stands/event
space
• Sponsorship
revenue for event
support
⚫ Sponsorship of
awards provided at
event
Social
⚫ Revenue share of
advertising
placed on
video/content on
social channels
(AVOD)
Traffic driven to
Saga site
51 Capital Markets Event - Saga's Superbrand Strategy
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