Omni Channel Expansion Strategy

Estimated Segment Behaviour TITAN COMPANY Segments Upper Middle Class Business/Industrialists Upper Middle Class Salaried Reality Sentiment High High High Medium Self-Employed Doctors, Lawyers, Accountant (more steady income) Medium Medium Middle Class Salaried - PVT Medium Medium First Jobbers: IT/ITES Students Medium Medium Medium Medium Middle Class Salaried - GOVT Middle Class Traders/Business People Self-Employed Entrepreneurs, Start-ups Lower Middle Class - Wedding Gifting Medium Low Low Low Low Low Low Low 25 25

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