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Investor Presentaiton

Peer Comparison: Japanese Life Companies Dai-ichi Life Holdings Japan Post Highly visible through extensive network of Post Office Main products are saving type insurances such as endowments Mutual Cos Foreign Cos Tens of thousands of tied sales representatives visit workplace or homes, giving customized consultation Covers wide-ragne of insurance products from death protection to annuities Many companies specialize in medical or savings type products Sell through independent agents or online Overseas Cos owned by P&Cs Others о Dai-ichi 9 companies in top 5 group Market share 55% 15 cos in 13 group 23% Specialize in medical products Sales through P&C agents and independent agents ...... 4 cos in 3 group 8% Listed companies 3
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