2011 Bain China Luxury Market Study

Gifting remains a significant part of luxury spending "What percent of the luxury goods you've purchased is for gifting vs. own consumption?" % of luxury spending 100- 80- 60- 40- 20- Gifting Own 0 2009 2010 2011 VUITION NANEL CHA 23NYW3 ** "Giving luxury goods as business gifts can show my taste and social status, also it makes the recipients feel important and respected. Luxury consumer // "Luxury gifts always pleasantly surprise my clients and they help me get the deal done more easily." Source: Bain Survey of Luxury Goods Consumers in Mainland China 2011 (n=1,959); Literature search Luxury consumer This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent SHA 2011 Bain China Luxury Market Study_Media release_vf 11

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