Investor Presentaiton
DNA
DNA's Consumer Business in brief
Customer satisfaction
is the key
Mobile
communications
Entertainment
Business
Fixed broadband
We improve the quality of our customer service and the efficiency of our operations systematically,
introduce easy-to-use services needed by customers. Our customer service metrics have shown
positive development in 2018 and DNA Store received record-high scores in NPS.
Our extensive and fast 4G network makes us well-equipped to provide our customers with
increasingly faster, high-quality connections. Our ARPU has strengthened in particular because
DNA's customers switch to faster 4G subscriptions. We will start to offer 5G services during 2019
when 5G devices become to the market.
We want it to be easy for everyone to find the entertainment content they want, regardless of the
technology or devices. While traditional TV viewing minutes decreased, the use of streaming and
on-demand video services continued to grow.
Households are increasingly using both fixed-network and mobile broadband. DNA's fixed-network
broadband subscription base grows steadily and the base increased by 23 000 subscriptions in
2018.
Growth drivers
Increasingly networked lifestyles, new TV and home entertainment services and growth of mobile
data volumes are trends boosting operators' business.
Net sales increased
Net sales of our Consumer Business in 2018, amounting to EUR 685 million. Net sales were driven
by the increasing demand for mobile services as well as good mobile device sales.View entire presentation