Inovalon Results Presentation Deck slide image

Inovalon Results Presentation Deck

Evolution of Inovalon I When Inovalon went public in 2015, it was soon after impacted by several concurrent forces that negatively impacted performance. INOV Q3 2018 Earnings Supplement (11.7.18) v1.0.0 1. Information Made Newly Available By Going Publieled A Period of Competition & Downward Market Pricing Pro The first-time disclosure of the Company's strong profitability (approximately 35% Adjusted EBITDA margins) and customer list resulted in: a) Existing clients (which, at the time, were concentrated in the top ten customers representing 76% of revenues in 2014) exerted downward pricing pressure on the Company's solutions; and b) Armed with the newly available information (customer lists, product details, and clarity of business model success), Private Equity financed competitors' efforts to "copycat" the Inovalon model and attempt to poach Inovalon's newly revealed customers. 2. The Launch of Affordable Care Act Health Plans Brought With It Volatility As the ACA launched across the country in 2014, health plans and ACA- legislated COOPS turned to Inovalon to support multiple data-driven elements of their business models. After a period of initial growth, ACA plans and COOPS began facing political uncertainty resulting in a period of market instability (not unlike Medicare Advantage's initial three years); 3. Inovalon had Under-Invested in Sales & Marketing Prior to going public, Inovalon had grown for more than a decade with only approximately 2% of revenue spent on Sales & Marketing. This low amount (and the scale of Sales & Marketing operations within the Company represented by such an amount) was inadequate to counter the aforementioned headwinds experienced in the aftermath of going public. 30
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