Yelp Results Presentation Deck
Launch date
of U.S. Yelp
Community
2005 - 2006
2007 - 2008
2009 - 2010
Advertising revenue in our oldest
communities grew more than 20% on average
Number of
Yelp Communities
(1)
6
14
18
Average
Cumulative
Reviews in
Q1 2017 (2)
7,921
1,804
675
(1) A Yelp community is defined as a city or region in which we have hired a Community
Manager.
(2) Average cumulative reviews is defined as the total cumulative reviews for businesses
in the cohort as of March 31, 2017 (in thousands) divided by the number of communities
in the cohort.
(3) Year-over-year growth in average cumulative reviews compares the average
cumulative reviews as of March 31, 2017 with that of March 31, 2016.
Year-Over-Year
Growth in
Average
Cumulative
Reviews (3)
23%
25%
30%
Average
Advertising
Revenue in
Q1 2017 (4)
$10,959
$3,388
$897
Year-Over-Year
Growth in
Average
Advertising
Revenue (5)
21%
27%
23%
(4) Average advertising revenue is defined as the total advertising revenue
from businesses in the cohort over the three-month period ended March 31,
2017 (in thousands) divided by the number of communities in the cohort.
(5) Year-over-year growth in average advertising revenue compares the
average advertising revenue in the three-month period ended March 31,
2017 with that of the same period in 2016.
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