Adtheorent SPAC Presentation Deck
AdTheorent's Platform and ML-based Targeting Provides Privacy-
Based Strategic Advantage
AdTheorent's Platform Is Well-Aligned With Demand for Privacy-Compliant Solutions...
Pharmaceuticals
LE
ADTHEORENT
DOES NOT USE Names
●
●
Financial Information
H
Confidential | Page 16
Health Information
Financial Services
Email Addresses
Employment Status
...and is Poised to Benefit From Increased Privacy Trends
In early 2020, Google announced the Privacy Sandbox with the goal of eliminating third-party cookies
There are several parallel industry initiatives to facilitate privacy-first media buying with API-based approaches
Other industry efforts to replace cookies with Unified IDs will allow the industry to leverage a form of 1:1 cookie
replacement, but with more limits
Government
Biometric Record
1:1 Targeting Methods
OTHER INDUSTRY PLAYERS ARE DEVELOPING COOKIE ALTERNATIVES TO MAINTAIN THEIR BUSINESS MODELS.
ADTHEORENT ALREADY OPERATES WITH PRIVACY-FORWARD SOLUTIONS.
Insurance
ADTHEORENTⓇ
CCPA & GDPR
COMPLIANT
FLA
COMPLIANT
HIPAA
COMPLIANTView entire presentation