Wix Investor Day Presentation Deck
Consistent Cohort Behavior Over the Long Term
Active Premium Subscriptions from Q1 User Cohorts
New Registered Users
Q1'18 - 5,925,513
Q1'17-5,875,165
Q1'16-5,305,726
Q1'15-4,568,323
Q1'14-4,089,253
Q1'13-3,714,472
I
Q1'10-919,221
213,370
178,663
102,980
92,019
Q1'12-2,651,656 62,071
Q1'11- 1,833,897 33,747
29,612
18,513
126,962
227,642
1 2 3 4 5 6 7
Note: Data as of March 31, 2018
Premium Subscription: a package purchased by a user generating
collections; a single user can purchase more than one subscription
Active Premium Subscriptions: total number of Premium
Subscriptions at the end of a period that generates collections
174,616
135,749
114,278
78,143
34,494
26,740
17,792
8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33
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