Grove Investor Presentation Deck
Grove Co. Is the Leading Digitally Enabled Brand in HPC
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BRAND HIGHLIGHTS
CLEAR WINNER IN NEXT-GEN HPC
#1 DTC brand in natural HPC (1)
#1 Brand awareness among zero-plastic brands (2)
Largest lifetime DTC customer base in the category
CATEGORY LEADER IN SUSTAINABLE PACKAGING
-6MM refillable chassis sold to date
350 SKUS free from single use plastic
Grove customers have prevented >5 million lbs of plastic waste (³)
TIP OF SPEAR ON ESG + IMPACT BUSINESS MODEL
Certified B-Corp since 2014 + Public Benefit Corp
Carbon Neutral Certified; Plastic Neutral
Exceeded goal of planting I million trees in the U.S. by 2022
Scalable, ethical and sustainable supply chain practices for all partner
facilities
KEY STATS
Based on Company estimates
Gross Margin defined as gross profit / net revenue
Represents revenue from customers who have the flexible monthly shipment feature enabled
As of 12/31/21
Points of distribution calculated as SKUs x Number of doors
#1
Market Share in Zero-Plastic Home Care (4)
54%
2018-2021A Revenue CAGR
>1.5MM
LTM Active DTC Purchasers
-1,900
Retail Doors (100% of Target U.S. Chain)(7)
#1
Hand, Dish, Cleaning Launch of 2021 in
Target
49%
2021A Gross Margin(5)
84%
% of 2021A DTC Revenue from
Flexible Monthly Shipment Customers(6)
Notes:
I. Based on 2020 revenue estimates for Burt's Bees, Dr. Bronner's, Green Works, Method, Mrs. Meyers, Seventh Generation, and Tom's of Maine, per Euromonitor International Ltd Beauty & Personal Care 2022ed; Honest Co., per its S-1 filing; and, for Blueland, CleanCult, Dropps, Earth Breeze,
Public Goods and TruEarth, management's analysis of publicly reported revenue data for the most recent years available and Second Measure's Observed Sales dataset for 2019-2021
Grove consumer awareness survey, 2H 2021
Includes nature and ocean-bound plastic waste from our environment through our plastic neutral partners
97%
Y/Y Increase in Target Points of
Distribution (8)
20%View entire presentation