Snap Inc Investor Presentation Deck

Snap Inc. 1. e.l.f. Cosmetics internal data. elf eyes.lips.face. why the e.l.f. not? be extra without paying extra. SHOP NOW Ad e.l.f. Cosmetics ECOMMERCE CONVERSION e.l.f Cosmetics "e.l.f.ing Amazing Campaign" tapped into Snap's valuable millennial and Gen Z audience in order to efficiently gain share while working to continuously optimize awareness and brand building. +20% Site Visitation Q1 2020 vs. Q4 2019 1 +39% CPM Efficiency 1 Q1 2020 vs. Q4 2019 21

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