Olaplex IPO Presentation Deck

Hair Health Platform Driving Purchases Across the Platform Consumers who first buy No. 8 on average have purchased 4.4 different OLAPLEX products in the last 12 months Launch Year 3.6 Nº. 3 2014 4.1 Nº. 4 2018 4.1 Nº. 5 2018 4.4 Nº. 6 2019 4.2 Nº. 7 2019 4.1 Nº. 0 2020 OLAPLEX Source(s): Company Management, Olaplex Consumer Hair Care Survey Apr-2021, OLAPLEX.com and Sephora.com 4.4 Nº. 8 2021 12

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