WPP Investor Day Presentation Deck

XAXIS CONTINUES TO GROW AND INNOVATE VOLVO XAXIS MINDSHARE GREY CHALLENGE FROM VOLVO More customers and lower cost per conversion through relevant and tailored digital communications APPROACH Combined WPP team across Xaxis, Mindshare and Grey First-party Google analytics data to define Volvo's target audience Leveraging machine learning to address relevant users at scale Dynamic Creative Optimization (DCO) testing of campaign elements to identify best creative combination Through Al, Volvo's creative messaging continually transformed based in real-time learnings to build 2,358 ads, each tailored to the end user OUTCOME MLB 090 66% 440% Decrease in Cost per Increase in Conversion Rate Conversion

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