Investor Presentaiton
Familiarity with Robo-Advisers: 15% of Manitobans say they are
familiar with robo-advisers, on par with the national average (16%)
Q
How familiar are you with online investment advisers (also known as robo-advisers)?*
[asked of all respondents; national n=5,000, MB n=500]
Segmentation (Manitoba 2020)
Respondents who say "very/somewhat
familiar"
National
% Familiar
Manitoba
УИ
NV
==
E
% Familiar
Investor Segments
No savings
Savings, non-investor
Non-frequent investor
Frequent investor
9%
8%
15%
40%
Investment Knowledge
2020 3% 3%
2%
22%
31%
24% 6% 16%
2020
13% 19%
39%
23% 4% 15%
Low
12%
Medium
14%
High
27%
Advised Segments
Non-investor 8%
DIY investor
Advised investor
25%
24%
Manitoba Region
Winnipeg
15%
2017 3% 3% 20%
2%
32%
28%
4% 16%
2017
13% 17%
31%
34%
3% 15%
South/West
Central/North
19%
9%
Winnipeg Region
Central/North
17%
East
11%
South/West
18%
Age
■Very familiar
Somewhat familiar
18-34
22%
I Not very familiar
Not familiar at all
35-54
15%
55+
11%
I have not heard of these services before Don't know
Gender
Men
18%
*Note: In 2017, question text was "How familiar are you with automated online investing services?"; 2017 national n=5,000, MB n=500
Women
13%
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