GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices USC Annenberg Inter-Departmental Integration/Coordination Between COM/PR and Other Corporate Functions 100% 80% 41.20% 52.20% 60% Very Coordinated Neither Uncoordinated 40% 50% nor Coordinated ■Very Uncoordinated 43.20% 20% 4.50% 8.90% 0% Public Private Integration and coordination between the PR department and other corporate functions have much room for improvement. 28 Strategic Communication and Public Relations Center

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