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Performance across distribution channels APE (* billion) I Mix (%) Channels FY2021 9M-FY2022 Growth (%) FY2021 9M-FY2022 Bancassurance 27.34 20.22 21.4% 42.3% 39.5% Agency 15.39 12.53 31.5% 23.8% 24.4% Direct 8.10 6.70 34.3% 1 12.5% 13.1% Partnership distribution 5.87 4.38 34.8% | 9.1% 8.5% Group 7.93 7.42 45.5% 12.3% 14.5% Total APE 64.62 51.25 29.6% 100.0% 100.0% Continued strong growth across distribution channels AICICI PRUDENTIAL Total may not add up due to rounding off LIFE INSURANCE 18

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