BMW Group Investor Presentation
BMW GROUP STRATEGY.
THE BMW GROUP STANDS FOR FIRST-CLASS INDIVIDUAL MOBILITY AND
SUSTAINED RESPONSIBILITY.
WHAT for?
POSITION.
We take on business, environmental and
societal challenges. We take
responsibility for the mobility of
tomorrow with a compelling offering and
through sustainable management.
WHAT?
DIRECTION.
We offer inspiring premium products
for individual mobility. Today and for
future generations. We ensure high
profitability so we can independently
shape the future of mobility.
KW 8136E
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BMW GROUP
STRATEGY
WHERE?
STRATEGIC APPROACH.
We focus on our customers and fulfil their
diverse needs worldwide.
We connect innovative technologies,
emotional products and individual
customer care to provide a unique overall
experience.
HOW?
COOPERATION.
We deliver top performance. Each of
us makes a contribution, based on
our values. We work hand in hand internally.
and with our external partners. This is how
we achieve maximum effectiveness and
lead
the company to shared success.
BMW Group Investor Presentation | December 2021
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