Omni-channel Growth and Financial Performance
Unique customer value proposition: tackling online competition
via a better offering
123456
detsky mir
Price Leadership
4-7% below Ozon/WB"
Enabled by buying power in
children's goods purchase
volumes (market share
gap):
-
Threefold overall
Over tenfold in 1P
Market share in total children's goods retail
in Russia, %
*** WILDBERRIES OZON
Focus on Private Label &
Exclusive Products
Online Delivery
Convenience
Large and growing share of
exclusive assortment
44.8%
Private labels & direct imports,
Q1 22, % of sales in Russia
Direct contracts with large
manufacturers
Purchase prices optimization,
efficient assortment
management & better quality
control
382
3%
2020
6%
2021
9%
14%
22%
Producers among
Detsky Mir suppliers
24%
60 minute click-and-collect
covers 80% of Russia's
population for 20-30k
SKUS (2)
45k own and partners'
pickup points in more than
<2,100 cities
60-120 minute express
courier delivery for
20-30K SKUs
Next-day delivery from
regional DC
86.3%
Total orders
fulfilled via
pickup
110
DM Mini
(in-store compact
Pick-Up-Points)
Mobile App & Digital Store
Concept
Introduction of digital
services in Dec'20 - Mar'22
In 2022, section "Digital
services" is planned to be
launched in mobile app
Content
Education
Service
Health
Digital Subscription
Service
S
Educational apps
Online games
Babysitting
Dog walking
Cleaning
Online medicine
Granny for an hour
12 partners selected
for development of
digital products
marketplace
2
games launched in
pilot version
1
game released in
Apr'22
Sources: Company data
Notes: (1) Based on Pricing Index calculated by Detsky Mir for a comparable basic children's goods purchase basket on each platform as of 30 June, 2021; (2) Assortment for a typical Detsky Mir branded store, which takes >50% of total market salesView entire presentation