Omni-channel Growth and Financial Performance
detsky mir
Detsky Mir - increasing footprint in Russia and CIS
Nº1 Children's goods market player in Russia Nº1 Children's goods market player in Kazakhstan
With 24% market share(¹)
With ~30% market share by selling space
23
185
268
Belarus
Moscow
Region
91
30
160
161
Northwest
Retail chain structure as of 31 March 2022
By geography
Kazakhstan,
47 (4%)
By format
Zoozavr,
94 (8%)
Belarus,
23 (2%)
Detmir mini,
110 (10%)
1,125
1,125
Central
South
160
Volga
Far East
Urals and
Siberia
47
Kazakhstan
Federal Distribution centers
☐ Regional DCs coverage
X
Total number of Group stores
Sources: Company data
Notes: (1) "Children Goods Market in Russia" report by Ipsos Comcon ("Ipsos Comcon report"). Consumer survey conducted in December 2021
Russia,
1,055 (94%)
Stable growth of stores number
+15% CAGR '18-21
DM Classic,
921 (82%)
1,119
1,125
842
868
743
2018
2019
2020
2021
Q1'22View entire presentation