Hardship to Transformation: A Future Proof Greenyard
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Market trends | Greenyard leveraging on consumer market trends supporting growing
demand
Favourable societal trends
Healthy living
Rise of illness and obesity
Diversity
Fun in everyday cooking
Convenience
Premium
Increasing time pressure on consumer
Increasing trend of novelty products
Meat reduction
Sustainability
Rise of vegetarianism
Rising environmental concerns
Sustainability & traceability
More local products
More seasonal products
Environmentally friendly
packaging
Greater transparency in the
supply chain and increase of
'local-for-local'
Provenance labels enhance
consumption of local seasonal
fruit and vegetables
More information on
sustainability of products
and efforts to achieve this
(g/capita)
Increasing health consciousness
Vegetables
Fruit
52%
56%
250
300
145
110
Recommended
Consumed
Recommended
Consumed
MARKET
DRIVERS
Increasing online ordering behavior for fruit and vegetables
Online sales (Em)
€ 98.7m CAGR: 21.7%
€ 70.9m CAGR: 15.1%
2016
2017
―― NL online market
--Albert Heijn
€ 22.7m CAGR: 42.9%
2018 (till w32)
--Jumbo
GREENYARDView entire presentation