Go Digital: Winning Strategy

Unilever Changing China: Upgradation Increasing aspiration Rise of lower tier cities More choice 59% 67% No. of new brands Shampoo Population 2030E Total Consumption 2030E Personalization Sub culture Experiential Offline +200 Free Home Delivery China pride Convenience Balanced life Online +520 Sources: Kantar Source: Nielsen, Kantar, 2017-2018

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