Growth and Profitability Strategy

Our breadth is an advantage High-frequency categories drive consumer traffic to the categories with the highest value Restaurants, Cafes, Nightlife Hotels, Travel, Health & Beauty Shopping Other > 60% of page views > 15% of Ad revenue Note: Page views and Advertising revenue by category FY19 About Yelp Jeff Services (Home, Local, Auto, Professional & Other) <10% of page views >50% of Ad revenue Market Opportunity Strategy Capital Allocation Governance Financial Results 7

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