HDFC Life Corporate Presentation
Holistic Living: Delivering superior customer experience
Customer Centricity
31
1.
Journey simplification -
frictionless sales and
service
Simplifying buying journeys through platforms
like LifeEasy (online term purchase)
Document
simplification &
elimination
Contactless
services- new
normal
OCR: Optical Character Recognition
0
Online claim processing for eligible
customers via EasyClaims platform
OCR: Enabling digital document
submission and verification
Straight through processing of
maturity payouts for verified accounts
Leveraging advanced
technologies for
personalization and better
customer experience (CX)
NEO
-
Cognitive bots policy queries
answered within 2-3 clicks
Personalization - Pre-approved sum
assured for customers based on risk profile
Digital Life Certificate for collecting
survival proof from senior citizens
Contactless branches by leveraging
face recognition technology
Customer Satisfaction
Score (%) as on 30th
September 2022 - 91.3
Actuarial
Financial
ESG
HDFC
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