Investor Presentaiton
Domestic CVS Operations: Seven-Eleven Japan (3)
Changes in purchasing
behavior
Location-specific
Layout tailored to product
assortment
DAISO products sales test verification
merchandise assortment
Changes in 7-Eleven patronage
Previous
Food-centered purchasing
YOY change in household goods at 20 pilot stores
145
-20 pilot stores
(%)
130
-Average in West Kanagawa zone
Health-/safety-conscious
115
Foods Demand for home-cooking
Post-
COVID
100
Demand for fresh food
85
Nov
Jan
2021
Feb
Mar
Apr
May
Assortment of household goods
Expand merchandise assortment
DAISO products
sales test
(From Dec 2020)
Shonan area* with
At 64 stores in
3 or 5 gondola shelves
Sales growth for household, recreational,
and cleaning products
Address demand for one-stop shopping
*As of May 2021
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