BBVA Bancomer/2018 Annual Report
Reputation management
An important factor to bear in mind when it comes to reputation are
stakeholders, such as employees, shareholders and suppliers. BBVA Bancomer
is a prominent player within its community, applying and transmitting the best
compliance and integrity practices in order to generate a positive impact on
society.
In 2018, the Compliance System consolidated its standing as an efficient means of ensuring
the prevention and mitigation of compliance risks in all the areas it covers, such as Anti-money
Laundering and Counter Terrorist Financing, Stock Market Compliance, Sales Practices and
Corporate Ethics.
The fact that the Board of Directors has approved an Anti-Corruption Policy illustrates the Bank's
firm commitment to the issue.
16
PEACE, JUSTICE
AND STRONG
Promote fair, peaceful and inclusive societies.
INSTITUTIONS
Compliance System
GRI 103-1, 103-2 and 103-3
The Group's Compliance System is one of the foundations on which BBVA Bancomer consolidates
its institutional pledge to conduct all its operations and business in accordance with strict codes of
ethical conduct.
In line with the principles established by the Bank for International Settlements (BIS) and the EU's
Markets in Financial Instruments Directive (MiFID), the Compliance function continues to advance
policies, procedures, awareness-raising and training in matters of compliance, while also working
to improve the identification, assessment and mitigation of potential compliance risks, which are
understood to be those involving the following issues:
Market conduct.
• Dealing with conflicts of interest.
• Anti-money laundering and counter terrorism financing.
• Anti-corruption.
Core pillars of the Compliance System
Appropriate
organizational
structure
Policies and
procedures
Mitigation
processes and
compliance
controls
Technology
infrastructure
Communication
and training
mechanisms
and policies
Monitoring
metrics and
indicators
Independent
regular reviews
Integrity program
GRI 102-16, 102-17, 205-1 and 205-2
Ethical behavior and Code of Conduct
The BBVA Bancomer Code of Conduct, approved by the Board of Directors in 2015, enshrines strict
principles and standards of ethical conduct for all Bank employees and managers. It contains a set
of behavioral guidelines to ensure the highest standards of integrity and honesty.
The BBVA Bancomer Code of Conduct is coherent with the principles of its corporate governance
system, as well as the experience of BBVA and its corporate culture.
It is based on four key ethical values:
1. Respect for human dignity and rights.
2. Respect for equality and diversity.
3. Strict compliance with the law.
4. Professional objectiveness.
The Code of Conduct contains strict standards of ethical behavior for all employees as a means
of understanding and implementing activities at BBVA Bancomer. It underpins the Bank's
commitment to safeguarding the data of its customers and effectively limiting the use of such data
in accordance with applicable law.
Training in the Code of Conduct
All employees were asked to complete an online corporate course over the second half of 2018 to
ensure their strict adherence to the Code of Conduct and to provide training on the subject. The
aim is to underline the ethical behavior expected of all employees and to entrench a culture of
reporting breaches and abuses.
At December 31, 2018, 96% of employees had received training in the Code of Conduct.
98
BBVA Bancomer/2018 Annual ReportView entire presentation