Pulp and Paper Mill Products Market Profile
Office Stationery Manufacturing: The industry has faced
ongoing challenges from the trend toward digitalization. Many
industry products have been digitized, decreasing demand for
paper products and hampering industry revenue. Over the five
years to 2026, the increasing use of electronics instead of
traditional office supplies will likely continue, creating a weak
long-term outlook for the industry.
Sanitary Paper Product Manufacturing: Due to the industry's
production of nondiscretionary goods, it is shielded from
extreme fluctuations caused by macroeconomic shifts. Industry
growth can be attributed to the expanding population, although
this has been limited somewhat by declines in birth rates. On
the other hand, the United States is a net importer of sanitary
paper products as consumers and downstream markets have
increasingly opted for imported goods, available at lower prices.
Nevertheless, the growing elderly population has mitigated the
industry's decline by fueling demand for adult incontinence
products. Diapers and incontinence products represent the
industry's most lucrative product segment. Demographic trends
will benefit the industry over the next five years, while a shift in
consumer preferences towards reusable products poses a threat.
Paper Product Manufacturing: Over the five years to 2021, the
industry has contended with heightened competition from
substitute products and low-cost imported goods. Many paper
products in this industry are considered discretionary, such as
paper dishware and party supplies, causing the industry to be
vulnerable to macroeconomic factors. Over the five years to
2026, industry operators are expected to benefit from favorable
economic conditions and declining import penetration.
Printing: The printing industry is in the midst of a decline as
digital products and services continue to displace printed
materials. The industry's two largest markets, advertising and
publishing, have both accelerated their moves online over the
last five years, reducing demand for printing. Substitutes for
commercially printed material, such as online media, will likely
continue to adversely affect industry demand. However, some
6 | Pulp and Paper Mill Products Market Profile
bright spots remain for the industry. Although industry
operators are expected to persistently lose revenue to digital
media, the continued value of print advertisements to marketing
campaigns may somewhat temper the pace of printing's decline.
Data Sources
Economic Modeling Specialists International (EMSI)
To analyze the industrial makeup of a study area, industry data
organized by the North American Industrial Classification System
(NAICS) is assessed. Camoin Associates subscribes to Economic
Modeling Specialists Intl. (EMSI), a proprietary data provider that
aggregates economic data from approximately 90 sources. EMSI
industry data, in our experience, is more complete than most or
perhaps all local data sources (for more information on EMSI, please
see www.economicmodeling.com). This is because local data sources
typically miss significant employment counts by industry because data
on sole proprietorships and contractual employment (i.e., 1099
contractor positions) is not included and because certain employment
counts are suppressed from BLS/BEA figures for confidentiality
reasons when too few establishments exist within a single NAICS code.
IBIS World
IBISWorld is one of the world's leading publishers of business
intelligence, specializing in industry and procurement research.
Through its detailed industry reports available at 5-digit NAICS level,
IBISWorld provides insight into market conditions for targeted
industries, helps to identify major suppliers or supply chain, and
provides an understanding of competitor activity. More at
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