Digital Strategy and Data Analytics at IndusInd
Digital Stack for Individuals: Stack getting increasingly robust to drive superior customer experience and
DIY, STP & BaaS agenda
Indus Mobile
THE ALL IN ONE BANKING APP
•
•
Mobile Banking
~60% YoY reduction in frauds through
various product enhancements
Integration of new event based engagement
stack: Mo-Engage
Real-time email / download feature for
CASA & CC statements
Among the first few banks to go-live with card
tokenization feature
Indus
Ceasy CREDIT
Credit Cards
Co-browsing enabled for CC DIY to
increase lead conversion and tele-sales
staff productivity by ~20%
Enabled 'APls in a Box' and enabled
fintech partnerships to drive new business
via easycredit
Overall 35%+ QoQ growth achieved for
Credit Cards in Q3 via platform
Increased STP % in cards from -10% to
30% on the back of analytics
Indus
Ceasy CREDIT
Personal Loans
Migration of personal loans to easycredit
.
Instant real time decisioning
•
Lower processing cost by ~70%
•
70+ offline channel partners and
2,700+ sales team members enabled
on easycredit for PL
Compliance with Digital Lending
Guidelines
Indus Mobile MAU Growth YoY
indexed values
+24%
100
124
QoQ growth (Dispatched cases)
indexed values
+35%
135
100
QoQ growth (Disbursed cases)
indexed values
+210%
310
100
Q3 FY'22
Q3 FY'23
Q2 FY'23
Q3 FY'23
Q2 FY'23
Q3 FY'23
IndusInd BankView entire presentation