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Investor Presentaiton

'My Kalyan' network "My Kalyan" Centres: Unique Grassroots Customer Outreach Network ACTIVITIES AND STRATEGIES IMPLEMENTED TO PROMOTE KALYAN BRAND Grassroots Network: Facilitator of the neighborhood jeweller proposition in India Dedicated "My Kalyan" personnel for door-to-door and direct marketing efforts among local communities • • • Grassroots outreach focused on marketing and customer engagement across urban, semi-urban and rural areas Significant proportion of gold jewellery demand originates from rural, semi-urban markets where penetration of organised jewellery retail is low "My Kalyan" centres provide marketing tool to address latent demand in some of these markets MYKALYAN KALYAN Showcase product catalogues MY KALYAN MYMKALYAN Drive traffic to showrooms Purchase advance schemes enrollment Enrich customer database Relationship-building with players in wedding ecosystem KALYAN JEWELLERS 865 'My Kalyan" centres (~7 centres per showroom) 10 mn Endeavored customer connect each year 20%+ Contribution to revenue from operations in India 3,234 Employees 38%+ Of enrolment to purchase advance schemes in India KALYAN JEWELLERS INDIA LIMITED | 18
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