Investor Presentaiton
'My Kalyan' network
"My Kalyan" Centres: Unique Grassroots Customer Outreach Network
ACTIVITIES AND STRATEGIES IMPLEMENTED TO PROMOTE KALYAN BRAND
Grassroots Network:
Facilitator of the neighborhood
jeweller proposition in India
Dedicated "My Kalyan" personnel
for door-to-door and direct
marketing efforts among local
communities
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Grassroots outreach focused
on marketing and customer
engagement across urban,
semi-urban and rural areas
Significant proportion of gold
jewellery demand originates
from rural, semi-urban markets
where penetration of organised
jewellery retail
is low
"My Kalyan" centres provide
marketing tool to address latent
demand in some of these markets
MYKALYAN
KALYAN
Showcase product
catalogues
MY KALYAN
MYMKALYAN
Drive traffic to
showrooms
Purchase advance schemes
enrollment
Enrich customer
database
Relationship-building with players in
wedding ecosystem
KALYAN
JEWELLERS
865
'My Kalyan" centres
(~7 centres per showroom)
10 mn
Endeavored customer connect
each year
20%+
Contribution to revenue from
operations in India
3,234
Employees
38%+
Of enrolment to purchase advance
schemes in India
KALYAN JEWELLERS INDIA LIMITED | 18View entire presentation