BAT Investor Conference Presentation Deck
Based on a deep understanding of consumer
needs
Primary
drivers
c.70%
Secondary
drivers
c.30%
1 IDENTITY
●
●
Premium / Status
Modern / Style
Innovation / Progression
4 AFFORDABILITY
●
Relative Affordability
vs FMC
Out of Pocket
& Total Spend
2
●
5
●
SATISFACTION
Authentic Tobacco
Taste / Balance
Engaging &
Familiar Ritual
Nicotine Satisfaction
FLAVOUR EXPLORATION
Flavour Range
& Likeability
Experimentation by adult
nicotine consumers
Satisfying Taste
6 Drivers of New Category Conversion
Source: Company data. * Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
3 REDUCED RISK*
●
BAT
A BETTER TOMORROW
Reduced harm to Self
Personal Hygiene
Social Consideration
6 CONVENIENCE
●
●
• Simplicity / Ease of Use
Conveniently Accessible
21View entire presentation