Investor Presentaiton

Winning in Brazil requires deep local insights Consumers: Evolving demographics, needs and aspirations High 22% Middle Class 54% CHF 1,000+ per capita ☐ ■ 45 m people ☐ ■ 40% consumption ☐ - Purchasing power ~ Europe CHF 450 per capita 110 m people 41% consumption Over 40 m new people ■CHF 125 per capita Low ■ 45 m people 24% ■ 19% consumption ☐ ■ Shop in small retailers 49% overweight adults 34% overweight children DEMOGRAPHIC BONUS IN THE NEXT 30-40 YEARS Shoppers ■ Brazil is #1 developing country for retail investment¹ ■ Preference for small retailers: convenience ■ 46% of sales in modern trade Pharmacies growing in importance ■ Bars losing relevance, but still responsible for 22% of sales 7 | June 3rd & 4th, Boston | Nestlé Investor Seminar 2014 (1) Global Retail Development Index 2013:score of 69,5 Nestle

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