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CAGNY 2021 Investor Presentation

Strong Adult Smoker Switching Interest to Products with a Reduced Exposure Claim % of Adult Smokers Interested in Switching to a Product Based on a Reduced Exposure Claim Reduced Exposure Claim Shown: "Switching completely significantly reduces your body's exposure to harmful or potentially harmful chemicals." Awareness Base: 2,200 Adult Smokers 21+ National Sample Engagement Source: AVI Strategy, Consumer & Marketplace Insights: Tobacco Alternatives Study 2020 24 | For Investor Presentation ONLY | CAGNY 2021 | 2.17.2021 36% 23% 16% 13% 12% Extremely Very Interested ¦ Somewhat Interested Interested Not very interested Not at all Interested Trial Purchase Conversion Altria

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