Sustainable Smart Spaces & Wellness @ Home
Steady growth in revenue gained momentum in Türkiye
thanks to ongoing robust demand and strategic pricing efforts
①
MDA6*
ARÇELİK y/y growth (%)
TÜRKİYE y/y growth (%)
(0%)
2%
30% 30%
Jul-Aug 22
Jul-Aug 23
AIR CONDITIONER*
ARÇELİK y/y growth (%)
3Q23 Highlights
Arçelik
Türkiye Revenue Growth
-121%.
-22%-
22,403
18,398
10,128
TRYmn
3Q22
2Q23
3Q23
O Unit growth in MDA6
Unit growth in A/C
Unit growth in TV
Price increases
$$$$
[
TÜRKİYE y/y growth (%)
498%
334%
(57%) (54%)
Jul-Aug 22
Jul-Aug 23
TELEVISION**
IARÇELİK y/y growth (%)
I TÜRKİYE y/y growth (%)
16% 19%
(5%)(4%)
8M22
8M23
*MDA6 and A/C data (sell-in, in unit terms) is based on WGMA for April-May period on a cumulative basis.
**TV market reflects the data of a retail panel market for 5M23 period in unit terms on a cumulative basis.
Türkiye Share in Total Revenue
3Q23
9M23
30% 38%
30% 38%
3Q22
9M22
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