Saga's Superbrand Strategy

39 SAGA MEDIA WHERE WE ARE GOING 10m global monthly users and 1.5m registered group customers in five years £50m new revenue between 2023/4-2027/8 £40m annual PBT by 2033/34 Phase 3 - Expansion Applying Phase 1 and 2 to new categories 2023 Note that all financials are indicative only Capital Markets Event - Saga's Superbrand Strategy 2024 Phase 2- Monetisation Extract value through advertising and affiliates supported with rich data Phase 1 - Core audience growth Build through SEO and referrals by consistently delivering content that addresses data-proven needs and also content that engages emotionally 2025 2026 SAGA

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