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Investor Presentaiton

1Q'15/ 1Q'14 2Q'15/ 2Q'14 3Q'15/ 3Q'14 4Q'15/ 4Q'14 1Q'16/ 1Q'15 2Q'16/ 2Q'15 18.9% 3Q'16/ 3Q'15 Robust Like-for-Like Performance Like-for-like revenue (in RUB)* x.x% LFL turnover growth LFL number of tickets growth LFL average ticket growth 14.5% 13.6% 14.0% 13.4% 12.2% 11.7% 10,0% 3,0% 7.2% 11.2% 4.8% 6.1% 9.0% 8,6% 10,2% 7,6% 7,8% 12,2% 8,0% 4,6% 11,2% 7,2% 3,8% 4,0% I 3,4% 1,1% 1,7% Like-for-like revenue growth for 2017 13,3% 14,1% 10,7% 10,5% Children's Food retail Electronics retail -1,9% 7,2% -4,0% 5,4% -5,4% 4,1% -6,0% 0,9% 4Q'16/ 4Q'15 LFL growth Total Average ticket Number of tickets Source: Company data, publicly available data with respect to other companies LFL growth 2015 LFL growth 2016 13.7% 8.3% 5.0% *LfL growth in RUB terms. LfL growth includes only DM stores in Russia that have been in operations for at least 12 full calendar months. 12.3% 5.9% 6.0% 1Q'17/ 1Q'16 Detsky Mir demonstrated attractive revenue growth rate (LFL +7.2%) for 2017 2Q'17/ 2Q'16 3Q'17/ 3Q'16 31 4Q'17/ 4Q'16 LFL growth 2017 Detsky Mir RETAIL CHAIN Comments Strong growth of the like-for-like sales was a result of competitive pricing policy marketing activities and improvements in merchandising Focus on attracting of new customers as result double digit LFL number of tickets growth in 2017 New openings under new store concept, attractive loyalty program and competitive prices are key factors supporting further like- for-like growth (3,4%) (10,9%) Detsky X5 Lenta Magnit Dixy M.Video Mir 7.2% (4.4%) 12.2%
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