Investor Presentaiton
4 |
kb Built-to-Order Model Attracts Largest Demand Segments of Market
HOME
A Leader in the 1st Time Buyer Segment While Drawing a Mix of Buyers to Our Communities
12%
21%
1st Time
Q1 2022 Buyer Profile
(Based on Homes Delivered)
12%
55%
Invest in land
positions within
prime growth
submarkets
2nd Move-Up
1st Move-Up
Active Adult
Position our product
to target the
median household
income in each
submarket
BTO enhances
value through
choice of lot,
square footage,
floor plan and
elevation, and then
the ability to
personalize in our
Design Studios
While we primarily target the 1st time buyer, our model also appeals to
move-up buyers and empty nesters who can make a different set of
choices in the same community
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