Investor Presentaiton
4
A strong focus on marketing and R&D driven
innovation
OCENTURY PACIFIC FOOD, INC.
R&D Process Flow
An integral part of launching new products and
improving profitability
CONCEPTUALIZE
(Mktg, R&D, TK &
Stakeholders)
Innovative Marketing Campaigns
Enhancing brand recognition through active and targeted marketing
and promotional campaigns
Century
TUNA
Switch to
Inputs from experts ---->
Formulate and establish
process
THE ONLY TUNA I TRUST 100%
Cary Contury
Swift
Premium
Swift
CORNED
BEEF
BEEF
CORNED
↓
Batch Trial Run
↓
CONSUMER TEST
No
MADE FROM
100%
PURE
TUNA
Capitalizing on healthier lifestyles
NEW
Birch Tree
FORTIFIED
with Zinc, Vitamin C, Iron
& Inulin Fiber
Bilib magpalaki
Bilib sa sarap
Bilib sa sulit!
CENTURY PACIFIC FOOD, INC.
Ability to reposition and develop
premium products
SARDINES KO
(555)
SARSALICIOUS!
PRITOLICIOUS
✓ Yes
Commercial PRODUCTION
Off to Market
NEW
Birch Tree
555
SARDINES
555
FRIED SARDINES
FORTIFIED
TOMATO SAU
HOT & SPICY
Intuitive and appealing ad-campaigns employing celebrity endorsers to
create must have and aspirational brands
Century
Argentina
555
Century Birch Tree Angel
BLUE BAY
Kaffe
Lucky
Home Pride Shanghai
FRESCA
ORO
7 TUNA
7View entire presentation