Investor Presentaiton

RECONCILIATION OF NON-GAAP FINANCIAL MEASURES: Q2 2023 GAAP Results % of Net Sales Equity-based compensation System implementation costs Executive recruiting, relocation, sign-on bonus Write-off of site development costs Strategic initiative related costs Non-routine legal expense Impairment for assets held for sale Contract termination costs Restructuring fees and related costs RTD start-up and production issues Non-GAAP Results % of Net Sales Three Months Ended June 30, 2023 Net Sales Gross Profit Operating Expenses EBITDA $91,947 $32,206 $45,867 ($12,184) 35.0% 49.9% (5.1%) 2,543 2,543 1,171 1,171 758 758 . 277 277 282 282 3,240 3,240 1,202 1,202 188 188 2,075 2,075 $91,947 595 $32,801 595 $34,131 $147 35.7% 37.1% 0.2% Black Rifle Coffee Company 25 25

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