Investor Presentaiton
Investor presentation
Full year 2018
Slide 89
SaxendaⓇ has rapidly grown value market share, but market
development efforts are required to expand the market
Despite strong SaxendaⓇ growth, US obesity care
market remains small at around USD 839 million
Generic AOM
Novo Nordisk is investing in overcoming the
barriers preventing effective obesity care
Current state
Key initiatives
SaxendaⓇ
Other branded AOM
TRX SU market share
mUSD/value market share
100
900
90
800
6%
Mindset
80
700
70
36%
600
60
83%
500
50
400
Few
prescribers
engaged
40
300
30
58%
20
10
13%
200
100
Limited
patient
access
4%
Volume
Value
AOM: Anti-obesity medication; TRx standard units Volume
Source: IQVIA NPA moving annual total through Nov 2018; NSP moving annual total through Nov 2018
changing
diabetes
Acute weight loss focus
with SaxendaⓇ stay-
time ~5 months
Advocate for chronic
treatment through
partnerships
Less than 3,000
physicians write ≥10
AOM prescriptions per
month
Only 2 in 5 of ~95
million adults with
obesity have access to
reimbursed medication
Launch obesity
educator programme
Obtain Medicare
coverage
through support of
"Treat and Reduce
Obesity Act"
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