Investor Presentation FY2017

Promotional Activities SAHL HASHEESH RED SEA BEACH TOWN SAHL HASHEESH RED SEA BEACH TOWN 000000 COCTED LOVE by Gary ITB BERLIN THE WORLD'S LEADING TRAVEL TRADE SHOW® world® travel market A major focus of our marketing activities in 2017 were centered around the Old Town area. With the new opening of Bus Stop and the new management of II Gusto (which will be changed to "Sailors" during 2018), the summer events were centered around directing traffic to these venues and establishing them with the local Red Sea residents. We supported Bus Stop with live bands every Friday night and the beach with DJs and bands during the major holidays. With the growing popularity of Tawaya, efforts have also been made to increase visibility of the project and the branding on-site. We have also continued our efforts to position ourselves as a great sports destination with the second edition of the Sahl Hasheesh fishing Tournament with Red Sea Anglers as well as two editions of the Sahl Hasheesh Triathlon with Trifactory. We held our first rally over two days where 10 professional rally teams participated. And with the first obstacle off road course in the region attracting not only professionals rally teams but normal 4x4 owners. The event attendees exceeded 500 pax. Following the success of New Years Eve '16 with ByGanz and Lemon Tree, two more events have been hosted during our peak holiday weekends (Easter and New Year) with ByGanz & Blue Marlin UAE. Internationally, Sahl Hasheesh is continuing to position itself as a competitive destination in Egypt with strong participation in tourism trade shows (ITB Berlin and WTM London) as well as promoting destination weddings in Sahl Hasheesh with the European market. 68.5 K f O Followers Call Centre: 16974 53 K Followers Investor Presentation FY2017 www.sahlhasheesh.com 26

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