Employee Activism: From Risk to Asset
CONVENTIONAL METRICS REMAIN A PRIORITY
Percent of U.S. investors who chose one or more item in each category as a
top three most important trust drivers of companies they are considering investing in
Financial performance
Profitability
History of capital allocation/investment in the business
Strong financial performance compared to peers
Strong growth prospects
Products and services
Innovative products
High-quality products
Good value for money
57
Vision and leadership
Good leadership
Clear vision for the future
Leadership willing to take risks
Workplace environment
Workplace culture fosters employee empowerment
Talented employees
Above-industry wages
Social responsibility
Ahead of its peers on social responsibility
Proactively reducing carbon footprint
Champions of DEI initiatives
25
36
36
56
56
69
69
2021 Edelman Trust Barometer Special Report: Institutional Investors. Q4.1A How important, if at all, are each of the following in building your trust in a company you are considering
investing in? Q4.1B And which are most important to building your trust in a company of interest? Shown- at least one ranked Top 1/2/3. Base: United States n=100
Edelman
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