Sustainability Report 2020

Portobello's Strategies Portobello Portobello Portobello Portobello Tijucas is a pioneer among the group's business units. It sets itself apart due to the combination of the manufac- turing facility and a focus on innovation and due to its commercially-efficient mul- tichannel distribution. Its commercial performance stands out in the traditional sector market on account of its distinguished portfolio, especially the large formats and slabs, constant new re- leases and operational excellence, parti- cularly its logistics and services areas. The multi-brand channel of Portobello Tijucas focuses on home improvement centers, where it has been solidifying its position as the chief tiles brand with a presence in 700 stores across Brazil. In 2020, these were host to PoS update ac- tions in 2020 to usher in a new concept of display. This new concept is made of self-sup- porting structures that allow for their reu- se when products are replaced-a more sustainable and practical solution imple- mented in more than 90 points of sale across the country and adopted towards the exporting channel as well. The projects and major works have a technical vocation, which demands a portfolio with specific characteristics to be used in different niche markets, spe- cialized services and a scale compati- ble with commercial works and the real estate market. With a dedicated custo- mer service team, Portobello has tallied more than 6,000 major works with its products. Portobello is a long-term exporter to more than 60 countries. The brand is renowned among customers for its design and inno- vation which have elevated Portobello to become a major global competitor in the tiles industry. Located in the Portobello Tijucas manu- facturing facility are several plants, mostly intended for the production of large for- mats. It was also there at Tijucas that the very first Slabs plant in Brazil was establi- shed, with capacity to produce formats of up to 1.80 x 3.60 meters. Slabs plant at the Tijucas manufacturing facility Sustainability Report 2020 28

View entire presentation