BYD's NEV Dominance
STATE OF CHINA'S AUTO INDUSTRY
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State of China's Auto Market
April 2023
Steep Discounting Continues as Industry Faces Multiple Headwinds
New Energy Vehicles are the only sustained growth category
Comments from Bill Russo, Founder & CEO of Automobility Ltd.
We are looking forward to welcoming international visitors to Auto Shanghai, which begins with
Press Day events on April 18. The beauty of the China auto shows, which I have attended every
year since 2004 (except 2022 due to lockdowns), are that they offer a truly unique opportunity to
see the global carmakers - foreign and local Chinese brands - all in one place.
The China market is currently in a period of historic transition to new energy vehicles, the likes
of which is unparalleled elsewhere on the planet. Simply put, the market is very different in 2023
from the last time many international visitors attended Auto Shanghai in 2019:
- In 2019, 1.2 million NEVS were sold out of 25.8 million (4.7%).
- In 2022, 6.9 million NEVS were sold out of 26.9 million (25.6%).
Annual sales of gasoline (ICE) powered vehicles declined by 4.6 million units since the
last year international visitors visited an auto show in China.
This transition is favorable to very few legacy carmakers who must make a statement in order to
get back in the new game. We will see what they have to say very soon. Until then, lets have a
look at the chessboard.
M
A
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Automobility Ltd
First Quarter Vehicle Sales Down 6.7%
6.1 million cars and trucks were sold in the first quarter of 2023, a decline of 6.7%. This
decline was not a surprise, as many consumers took advantage in 2022 of tax incentives and
purchase subsidies which expired at year end. Year-over-year New Energy Vehicle sales
increased 27.2%, while sales of gasoline-powered vehicles declined 12.7% versus the first
quarter of 2022.
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