Investor Presentaiton

RECONCILIATION OF NON-GAAP FINANCIAL MEASURES: Q3 2023 GAAP Results % of Net Sales Equity-based compensation System implementation costs Executive recruiting, relocation, sign-on bonus Write-off of site development costs Non-routine legal expense (Gain) Loss on assets held for sale Restructuring fees and related costs RTD transformation costs Non-GAAP Results % of Net Sales Three Months Ended September 30, 2023 Net Sales Gross Profit $100,536 $34,059 Operating Expenses $41,045 EBITDA ($5,092) 33.9% 40.8% (5.1%) 596 596 1,195 1,195 477 477 1,430 1,430 3,134 3,134 (1,097) (1,097) 1,911 1,911 2,045 3,649 3,649 $102,581 $37,708 $33,399 $6,203 36.8% 32.6% 6.0% Black Rifle Coffee Company 24

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