Cash Deployment Strategy & Value Creation
AUTO... Strategic imperatives
SUV Love affair
Opportunity
Strategic actions
56%
51%
#1
SUV as %
of PV
28%
1. Customer Obsessed Brands: Differentiated SUV brand
experience, innovative omni-channel models
Brand
Power
FY19
FY23
FY26
*India PV market is 6% of the global PV market
2. Propel ICE SUVS with cutting edge products: Turn-on Design,
Democratize technology, Class leading Performance,
Advanced Safety, Premiumization
#1
Rev MS
A bold leap into the world of EVs
17%
EV penetration in
SUVS (Industry)
2%
3. Pioneering a new era with category creating E-SUVs: Purpose-
built platforms, Software defined architecture, Ecosystem
partnership approach
++ MS
FY23
FY26
4.
LCV (< 3.5T): Capitalizing on the growth potential
Build CV Moat: Higher earnings with Maxx pickup range as
Core prop and UPP as disruptive proposition
++ MS
16%
810
LCV (<3.5T)
523
Industry
5. Go Global: Scale up priority markets by leveraging the new
Global PU and Electric SUVS
+++
Rev
Growth
TIV in'000
FY23
FY26
*Source: Marklines, Includes Trucks for US Market, internal estimates
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